Swedish Imperialism ~ the description given by a Danish sociologist on the radio today about the naming conventions behind IKEA products.
His main point was that quality products like their range of beds had Swedish or Finnish place names, whereas the miscellany such as bowls, draught excluders and wastepaper baskets had Danish ones.
IKEA's response was that it was a coincidence.
On a similar note, considering the most recent adverts, one wonders if there will be a Doink Ikeasson in CP this year.
No comments:
Post a Comment